This is one of the really really old "Dum lagake haisha" Fevicol Ads - with Rajkumar Hirani - the munnabhai director!

This gotta be the most sci-fi commercial that came out on Indian television :) The premise is so close to the opening scene of blowing up earth to build an inter-glactical highway from H2G2! Watch the "binding" power of Fevicol!