This is the Cinthol Ad featuring Arvind Swami. The music was composed by A.R.Rahman

Shahrukh Khan and Gowri Khan together in Cinthol Ad.

One does get a bit of chuckle with the overall idea of this message, but the judge-hammer kind of audio effects makes the clip rather, hmmm ordinary. I think its high time they roped in AR Rahman or atleast Vishal Shekhar to do their jingles. Safedi pe Sharminda, layiye naya rin..., Izzat ka sawaal hai.

I think this later version is little bit risque, but extremely creative nevertheless. The guy taking a bit of red-mirchi and trying to cool himself of his babe...hmm yumm ;-)