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Now, earn from your tweets...

UTV brings twitter based advertising to India.

UTV Interactive, the digital arm of UTV, has tied up with IZEA, a leading company in social media sponsorship to bring www.sponsoredtweets.com, the advertising platform on Twitter to India for the first time. The company will be monetising celebrity

A case of comparitive commercials

Growing up and watching commercials in India, I always thought that it is illegal everywhere to make a commercial by comparing with a rival brand. However, it isnt the same everywhere - I see commercials frequently taking on each other without raising an eyebrow.

The new age Maharaja

This is an interesting read about amalgam of topics related to marketing, advertising and winning customers over.

http://www.business-standard.com/india/news/the-new-age-maharaja/386467/

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